THE BIT THEY DIDN'T PUT ON THE BOX.
Ten times the liquid. Same bicycle? Maybe not.
Premium cycling brands market specialized "wet/dry weather ceramic chain lubes" for £12–£18 per small 50ml bottle. Chemically, the formulas match the physical properties of industrial dry-film PTFE lubricants used for manufacturing conveyor belts, which sell at industrial supply warehouses for £8 per 500ml aerosol.
SO WHAT'S THE CATCH?
Different formulations and quantities; suitability for bicycle chains is not established.
“The interesting bit isn't the badge. It's what happens when you search for the part behind it.”
THE INTERNET DETECTIVE'S CHECKLIST
Look for complete part numbers and revisions, make sure you're comparing the same quantity, and check the exact model/application. That's especially important with electrical, braking, steering, battery and other safety-related components.